SimCity BuildIt UA Ads

These are just a few of the ads we had to create for launching and supporting the SimCity BuiltIt mobile game. We optimize each ad over time focusing on what works and learning from what doesn’t.

I came up with the strategy of showcasing beautiful cities to really focus on the aspirational and creative part of playing the game rather than the more nitty gritty simulation aspect.

The result was one of Electronic Art’s most successful launches with over 50 million downloads(and counting) and reaching the top of the Appstores for simulation games.