EA Sports Madden NFL is one of Electronic Arts biggest video game franchises. For this instalment I was tasked with directing the photoshoot and creating a shot list that was unique to each players position, style, and personality. At the time we did not know which players was going to be chosen as the feature athlete so we had to make sure we got enough coverage from each of the 4 players. In the end Odell Beckham Jr. was chosen as the featured player. We used the photos to create the cover art for the game, which got used in all the different versions of the game both on console and mobile. We used the cover and other athlete photos in ads and other marketing materials.