June’s Journey TV Ads
Working in collaboration with Maverick Media for Wooga GmbH, we created Wooga’s first TV spots for its most popular hidden object mobile game, June’s Journey. My role as creative director meant I had to approve scripts, give directing during day of shoot, approve casting choices, and give final approval on all 3 spots.
These spots helped to improve the overall performance of our digital paid channel UA ads an by an estimated 25%. It catapulted the game to be the most downloaded and highest grossing hidden object game in history.